A proposed Internet address
Your website tells people where to find you and .Aloha can tell them what you stand for.
A proposed Internet address for organizations and people who want their online identity to reflect a commitment to Aloha.
yourname.Aloha
People · Planet · Purpose · Pilina
What is .Aloha
The Internet's address for organizations that lead with care.
.Aloha is being developed as a generic top-level domain, or gTLD. A gTLD is the Internet extension that appears after the final dot in a web address, such as .com or .org.
Once launched, .Aloha would let a hālau, nonprofit, business, school, cultural organization, community initiative, or individual use a memorable address such as YourHalau.Aloha.
.Aloha unites world-class quality, cultural respect, and measurable community impact.
- Hālau
- Nonprofits
- Businesses
- Schools
- Cultural organizations
- Community initiatives
- Individuals
Why .Aloha matters
An address that says something before the first page loads.
It is memorable
A .Aloha address can stand apart from familiar domain endings and make an immediate connection with people who recognize aloha.
It builds trust through standards
Registrants would make an Aloha Spirit pledge and could display a verified trustmark showing that commitment.
It communicates values
The name can signal care, respect, humility, patience, and responsibility before a visitor reads the first page.
It creates a community
A shared extension can connect organizations in Hawaiʻi and around the world that practice aloha in their work and relationships.
Premium by principle
Its value is earned
Meaning, stewardship, and conduct make .Aloha premium, not a high annual fee.
We pledge Aloha
The Aloha Spirit pledge
The proposed .Aloha community would be grounded in the values named in Hawaiʻi Revised Statutes §5-7.5. Registrants would be asked to affirm these values and reflect them in how they treat people, community, culture, and place.
- Akahai kindness
- Lōkahi unity
- ʻOluʻolu agreeableness
- Haʻahaʻa humility
- Ahonui patience
Why you should care
People make judgments about an organization from its name, its website, and the way it behaves. .Aloha brings those signals together. The address makes the organization easier to notice, the pledge explains what it stands for, and the trustmark makes the commitment visible.
Your website tells people where to find you. .Aloha can tell them what you stand for.
We'll share updates as the .Aloha application moves forward.